2012–14: Red
Swift's fourth studio album, Red, was released on October 22, 2012.[177] She wrote nine of the album's 16 songs alone, while the remaining seven were co-written with Rose, Max Martin, Dan Wilson, Ed Sheeran, and Gary Lightbody. Chapman served as the album's lead producer but Jeff Bhasker, Butch Walker, Jacknife Lee,Dann Huff and Shellback also produced individual tracks. Chapman said he encouraged Swift "to branch out and to test herself in other situations."[178] Musically, while there is experimentation with heartland rock, dubstep and dance-pop, it is "sprinkled among more recognisably Swiftian fare."[179][180]
Caramanica of The New York Times found Red "less detailed and more rushed than her usual fare"[181] but placed it at number two on his end-of-year list, characterizing it as the album on which Swift "stops pretending she's anything but a pop megastar, one with grown-up concerns, like how two bodies speak to each other and how taste in records can be a stand-in for moral turpitude."[182]Lisa Verrico of The Times praised her "sublime" lyrics, particularly those on the "brooding" "All Too Well".[183] Jon Dolan of Rolling Stone enjoyed "watching Swift find her pony-footing on Great Songwriter Mountain. She often succeeds in joining the Joni/Carole King tradition of stark-relief emotional mapping ... Her self-discovery project is one of the best stories in pop."[184]
As part of the Red promotional campaign, representatives from 72 worldwide radio stations were flown to Nashville during release week for individual interviews with Swift.[185] She also appeared on many television talk shows[186] and performed at award ceremonies in the U.S.,[187] the UK,[188] Germany,[189] France,[190][spam link?] Spain[191] and Australia.[192]
The album's lead single, "We Are Never Ever Getting Back Together", became Swift's first number one on the US Billboard Hot 100 chart.[193][194] Six further singles were released: "Begin Again", "I Knew You Were Trouble", "22", "Everything Has Changed", "The Last Time" and "Red". "We Are Never Ever Getting Back Together" and "I Knew You Were Trouble" were both commercially successful worldwide. Red debuted at number one on the Billboard 200 with first-week sales of 1.21 million copies—this marked the highest opening sales in a decade and made Swift the first female to have two million-selling album openings.[195] As of May 2013,Red had sold over 6 million copies worldwide.[196]
As part of The Red Tour, Swift played 86 dates in North America, New Zealand, Australia, Europe and Asia.[197][198] Sheeran was the support act for the North American dates and sang "Everything Has Changed" with Swift nightly. She invited special guests such as Carly Simon, Tegan and Sara, Jennifer Lopez, Luke Bryan, Patrick Stump of Fall Out Boy, Ellie Goulding, Nelly, Sara Bareilles, Cher Lloyd, B.o.B, Lightbody, Train, Neon Trees, Flatts, Hunter Hayes, Emeli Sandé and Sam Smithto duet with her on various nights of the tour.[199] The tour was attended by over 1.7 million fans and grossed over $150 million.[197][200]
Swift collaborated with other artists during the Red era. She co-wrote "Sweeter Than Fiction" with Jack Antonoff for the One Chancemovie soundtrack, and received a Best Original Song nomination at the 71st Golden Globe Awards.[201][202] She provided guest vocals for a McGraw song titled "Highway Don't Care", featuring guitar work by Urban.[203] She performed an acoustic version of "Red" with Vince Gill and Alison Krauss at the 2013 CMA Awards.[204] Swift performed "As Tears Go By" with The Rolling Stones in Chicago as part of their 50 & Counting... tour.[205] She also joined Florida Georgia Line on stage during their set at the 2013 Country Radio Seminar to sing "Cruise".[206]
Red did not win any Grammy Awards, but was nominated in a total of four categories. "We Are Never Ever Getting Back Together" was a Record of the Year nominee at the 2013 Grammy Awards, while Red was an Album of the Year nominee at the 2014 Grammy Awards. Swift was honored by the Association with a special Pinnacle Award for "unique" levels of success; Garth Brooks is the only other recipient. McGraw, Hill, Urban, Flatts, Strait and Brad Paisley presented Swift with the award. The New York Times considered it an attempt to persuade "country music's cash cow, its creative engine, its ambassador to the wider world" to remain within the genre[207] while The New Yorker wondered whether "it may have been the moment when Swift and the genre that helped steer her toward pop domination said goodbye."[208]
At the 2012 MTV Europe Music Awards, Swift won the honors for Best Female and Best Live Act.[209] "I Knew You Were Trouble" won Best Female Video at the 2013 MTV Video Music Awards.[210] She was named Best Female Country Artist at the 2012 American Music Awards and was named Artist of the Year at the 2013 ceremony.[211][212] The Nashville Songwriters Association's Songwriter/Artist Award went to Swift for the fifth and sixth consecutive years in 2012 and 2013.[213][214]
In the Red era, Swift's romantic life became the subject of intense media scrutiny. Gawker remarked that Swift had dated "every man in the universe."[215]Abercrombie & Fitch marketed a slogan T-shirt with a "slut-shaming" Swift reference.[216] The New York Times asserted that her "dating history has begun to stir what feels like the beginning of a backlash" and questioned whether Swift was in the midst of a "quarter-life crisis."[217] At the 2013 Golden Globes award ceremony, comediennes Tina Fey and Amy Poehler made a joke about Swift's serial-dating reputation, with Fey warning her to "stay away" from Michael J. Fox's son: "She needs some 'me' time to learn about herself."[218] Swift was later asked about the incident in a Vanity Fair profile: "I can laugh at myself [but it added to] everyone jumping on the bandwagon of 'Taylor dates too much.'" Elsewhere in the article, while discussing what the magazine described as "the Golden Globes, and mean girls in general," Swift approvingly quoted Madeline Albright's remark that, "There's a special place in hell for women who don't help other women."[219]
2012－2014年：國際成名和《紅色》
絲薇芙特的第四張錄音室專輯《紅色》於2012年10月22日發布[180]。專輯的16首歌中，有9首由她獨自創作，剩下的7首與羅斯、馬克思·馬丁、丹·威爾遜、紅髮艾德和蓋瑞·萊特博迪共同創作。查普曼擔任專輯的領銜製作人，但傑夫·巴哈斯克、布奇·沃克、傑克耐夫·李、丹·霍夫和歇爾貝克亦分別製作曲目。查普曼表示他鼓勵絲薇芙特「拓展領域，在其他情況下考驗她自己」[181]。音樂上，專輯採用中心地帶搖滾、迴響貝斯和流行舞曲，「更符合絲薇芙特迷們的口味」[182][183]。
《紐約時報》的卡拉馬尼卡認為《紅色》「比她通常的作品要更急就章，缺少細節」[184]，但把它放在個人年終榜單上的第二位，表示絲薇芙特的專輯「停下來假裝她除了是一名流行巨星外一無是處，這種逐漸擴大的關注度，就像雙方彼此交談，體會專輯怎樣才能代表道德淪喪[185]。」《時代》雜誌的麗莎·威利科（Lisa Verrico）稱讚她的歌詞「壯美」，尤其是《回憶太清晰》「引人深思」[186]。《滾石》雜誌喬恩·多蘭欣賞的「看著絲薇芙特在大詞曲作家山上蹣跚學步。她經常成功地加入瓊妮/卡羅爾·金鮮明的情感對比反映……她的自我發現計劃是流行樂壇最優秀的故事之一[187]。」
為了宣傳《紅色》，全球72家電台的代表在專輯發行首周飛赴納什維爾，單獨採訪絲薇芙特[188]。絲薇芙特還在眾多電視談話節目中亮相，並在美國、英國、德國、法國、西班牙和澳大利亞的頒獎典禮上表演[189]。
專輯的主打單曲《我們再也回不去了》使絲薇芙特在公告牌百強單曲榜上首次名列第一[190][191]。另外六首單曲為《重新開始》（專供鄉村電台）、《我知道你是大麻煩》、《二十二歲》、《都變了》、《最後一次》（專供流行和國際電台）和《紅色色》（專供鄉村電台）。《我們再也回不去了》和《我知道你是大麻煩》均為國際熱門單曲[191]。《紅色》憑藉首周121萬份的銷量以榜首位置首秀公告牌二百強專輯榜，這是近十年來發行首日的最高銷量，使得絲薇芙特成為首位兩張專輯在首發當天賣出一百萬張的女性[192]。截至2013年5月，專輯已在全球賣出超過600萬張[193]。
絲薇芙特在北美、紐西蘭、澳大利亞、歐洲和亞洲舉辦86場紅色巡迴演唱會[194]。紅髮艾德在北美站上擔任表演嘉賓，每晚與絲薇芙特演唱《都變了》。絲薇芙特力邀的特殊嘉賓有卡莉·西門、泰根與莎拉、詹妮弗·洛佩茲、盧克·布萊恩、打倒男孩的派崔克·史坦普、艾麗·高登、耐利、莎拉·芭瑞黎絲、雪兒·洛薇、B.o.B、萊特博迪、列車樂團、霓虹樹樂團、弗拉茨、杭特·海耶斯、艾美莉·桑德和山姆·史密斯在巡演的不同場次與她對唱[195]。超過170萬歌迷出席演唱會，票房收入超過1.5億美元[196]。
絲薇芙特在《紅色》時期還與其他藝術家合作。她與傑克·安東諾夫為電影《成名機會》電影原聲帶共同創作歌曲《比小說更甜美》，並獲得第71屆金球獎最佳原創歌曲提名[197][198]。她還為麥格勞與吉他手厄本合作的歌曲《公路不關心》擔任和聲，這三個人曾三次現場表演該曲[199]。她還與文斯·吉爾和艾莉森·克勞絲在2013年鄉村音樂協會獎典禮上演唱不插電版的《紅色色》[200]。絲薇芙特在滾石樂團的50 & Counting巡演芝加哥站上演唱歌曲《淚流滿面》[201]。她還跟佛喬航線在2013年國家廣播研討會上演唱《飛彈》[202]。
儘管《紅色》被總共獲得四項葛萊美獎提名，但未贏得大獎。《我們再也不回去了》在2013年葛萊美獎上被提名為年度專輯，而《紅色》則在2014年葛萊美獎上被提名為年度專輯。同樣，絲薇芙特的第四張專輯並未贏得鄉村音樂協會年度頒獎典禮的大獎。然而，絲薇芙特被協會授予品尼高（Pinnacle）獎，以表彰她所獲得的「獨一無二」等級的成功，此前加斯·布魯克是該獎的唯一獲獎者。麥格勞、希爾、厄本、弗萊茨、斯特拉特、布拉德·斯派利為絲薇芙特頒發該獎，而米克·傑格、西門、朱莉亞·羅伯茨、瑞絲·薇斯朋、埃塞爾·甘迺迪和賈斯汀·提姆布萊克錄製視頻祝賀其獲獎。《紐約時報》認為該獎旨在討好「鄉村音樂的搖錢樹、創作引擎和面向更廣闊世界的大使」，以期她能堅守鄉村風格[203]，然而《紐約人》想知道「這是否意味著絲薇芙特和流派引導她告別過去，步向流行樂壇的統治地位[204]。」
絲薇芙特在2012年MTV歐洲音樂大獎上贏得三項大獎，包括最佳女歌手和最佳現場表演[205]。《我知道你是大麻煩》贏得2013年MTV音樂錄影帶大獎最佳女歌手錄影帶獎[206]。絲薇芙特在2012年全美音樂獎上被提名為最佳女性鄉村歌手，在2013年的典禮上被提名為年度藝人[207]。納什維爾詞曲作者協會在2012年2013年分別連續第五年和第六年授予絲薇芙特詞曲作者/藝人獎[208]。
在《紅色》時期，絲薇芙特的情感生活成為媒體的重點關注對象。高客網表示絲薇芙特已跟「宇宙中的所有男人約過會」[209]。威斯特布路浸信會抗議絲薇芙特開演唱會，稱她的「妓女面容註定滅亡的美國」，而Abercrombie & Fitch則順勢銷售印有指絲薇芙特是「蕩婦」標語的T恤[210]。《紐約時報》表示，她的「約會史開始轟動世界，感覺像是媒體廣泛關注的開端」，並質疑絲薇芙特是否處在「25歲人生危機」的夾縫中[211]。在2013年的金球獎頒獎典禮上，喜劇女演員蒂娜·費和艾米·波勒拿絲薇芙特不斷約會的名聲開玩笑，菲則警告絲薇芙特離觀眾群中的年輕男性「遠點」：「她需要一些『我的』時間來了解自己[212]。」絲薇芙特隨後在《名利場》的封面故事中質疑這一事件：「我可以笑我自己，但這一事件讓每個人跳入了嘲笑『絲薇芙特搞太多約會』的行列中。」在其他文章中記者討論「金球獎上的女孩一般很刻薄」的問題時，絲薇芙特讚許地引述美國前國務卿瑪德琳·奧爾布賴特的一句話：「地獄自然有特殊辦法處置那些不幫其他同胞的女人[213]。」
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