Taylor Swift-5

2014–present: 1989

Swift performing on The 1989 World Tour in Detroit

Swift's fifth studio album, 1989, was released on October 27, 2014.[220] Swift wrote one song alone, and co-wrote the remaining 12 with Antonoff, Martin, Shellback, Imogen HeapRyan Tedder and Ali Payami.[221][222] Martin and Swift served as executive co-producers while Chapman, Antonoff, Heap, Tedder, Payami and Greg Kurstin produced individual tracks.[223] Musically, it has been described as an album "driven by synths and drums in lieu of guitar."[224] Swift herself described 1989 as her first "official" pop release.


The critical response to 1989 was frequently positive. Sheffield of Rolling Stone noted: "Deeply weird, feverishly emotional, wildly enthusiastic, 1989 sounds exactly like Taylor Swift, even when it sounds like nothing she's ever tried before."[227] Molly Lambert of Grantland remarked that the "late-'80s album 1989 really resembles is Bruce Springsteen's Tunnel of Love," citing both artists' change of musical direction, shift in public image and split with longtime band members.[228] Alexis Petridisof The Guardian praised the album's "Springsteenesque narratives of escape and the kind of doomed romantic fatalism in which 60s girl groups dealt ... On 1989 the reasons she's afforded the kind of respect denied to her peers are abundantly obvious."[229]


As part of the 1989 promotional campaign, Swift invited fans to secret album-listening sessions, called the "1989 Secret Sessions," at her houses in New York, Nashville, Los Angeles and Rhode Island.[230] Her "expert" use of various social media platforms was remarked upon by industry analysts deemed her the 'Queen of Celebrity Social Media'" .[231] She also appeared on many talk shows, performed at award shows in the U.S. and England, and appeared as a contestant advisor for The Voice.[232][233][234]

The album's lead single, "Shake It Off," was released in August 2014 and reached number one on the Billboard Hot 100.[235] Three further singles have been released; "Blank Space" and the remixed / single version of "Bad Blood" were released as the second and fourth singles, respectively, with both of them reaching number one in the United States.[236] The third single, "Style", reached the top ten in the United States as well, peaking at number 6.[237] The fifth single from 1989, "Wildest Dreams", reached number 5 on the Billboard Hot 100, becoming the fifth consecutive top 10 single from 1989 and Swift's 19th top 10 song on the chart.[238] 1989 sold 1,287,000 copies in the U.S. during the first week of release, selling more copies in its opening week than any album in the previous 12 years. This has made Swift the first and only act to have three albums sell more than one million copies in the opening release week.[239] It later became the best-selling album of 2014, selling 3.66 million copies.[240] As of February 2015, 1989 had sold over 8.6 million copies worldwide.[241]


Prior to 1989's release, Swift wrote an op-ed for the Wall Street Journal, emphasizing the ongoing importance of albums,[242] and, in November 2014, she removed her entire catalog from Spotify, arguing that the streaming company's ad-supported free service undermines the premium service, which provides higher royalties for songwriters. However, her back catalog remains available on non-Spotify streaming services.[243] On June 21, 2015, Swift criticized Apple Music, the music streaming service by Apple Inc., for not offering royalties to artists during the streaming service's free three-month trial period. In an open letter, she called the arrangement "unfair", saying, "Apple Music will not be paying writers, producers, or artists for those three months. [...]Please don't ask us (recording artists) to provide you with our music for no compensation", and stated that she would pull the album 1989 from the catalog.[244] A day later, Eddy Cue announced on Twitterthat Apple was changing its policy, and will pay artists even during the free trial period.[245] Also via Twitter, Swift wrote "After the events of this week, I've decided to put 1989 on Apple Music... And happily so". She concluded saying that was not an exclusive deal with Apple and it was "the first time it's felt right in my gut to stream my album".[246]


As part of The 1989 World Tour, running from May to December 2015, Swift is scheduled to perform in Japan, the U.S., Canada, the UK, the Republic of Ireland, Germany, the Netherlands and Australia.[247][248] HAIMVance JoyShawn Mendes and James Bay appeared as the support acts for various legs of the tour.[249]


Swift performed with other artists during the 1989 era. She performed "I Saw Her Standing There" and "Shake It Off" with Paul McCartney at the Saturday Night Live 40th Anniversary Special after-party,[250] and joined Kenny Chesney to sing "Big Star" on the opening night of his Big Revival Tour in Nashville.[251] She also accompanied Madonna on guitar for an acoustic performance of "Ghosttown" at the iHeartRadio Music Awards.[252]

Swift was named Billboard's Woman Of Year in 2014, becoming the first artist to be awarded this title twice.[253] Also that year, she received the Dick Clark Award for Excellence at the American Music Awards.[254] At the 2015 Grammy Awards, "Shake It Off" was nominated for three awards including Record of the Year and Song of the Year[255] while, at the 2015 Brit Awards, Swift won the International Female Solo Artist category.[256] Swift was named by Time magazine as one of the 2015 Time 100.[257] Swift was one of eight artists to receive a 50th Anniversary Milestone Award at the 2015 Academy of Country Music Awards.[258]


2014年至今:叱吒全球和《1989》

絲薇芙特的第五張錄音室專輯《1989》於2014年10月27日發行[214]。絲薇芙特獨自創作了其中的一首歌,其餘12首與安東諾夫、馬丁、歇爾貝克、伊莫珍·希普萊恩·泰德和阿里·帕亞米(Ali Payami)共同創作[215]。馬丁和絲薇芙特擔任執行製作人,而查普曼、安東諾夫、希普、泰德、帕亞米和格瑞·格克斯汀分別創作歌曲[216]。音樂上,專輯被描述為「由代替吉他的合成器和鼓推動[217]。」絲薇芙特稱《1989》是她的首個「正式」流行樂專輯,拋棄了長期樂團中的部分成員


專輯的專業評價普遍積極。《滾石》的謝菲爾德表示:「非常怪異,異常興奮的情緒,瘋狂的熱情,《1989》聽起來的確像泰勒絲,儘管聽起來跟她之前所嘗試的一點也不像[222]。」《格蘭特地》的莫莉·蘭伯特(Molly Lambert)評論道,「80後專輯《1989》真的就像布魯斯·斯普林斯廷的《愛的隧道》,指出這位兩位藝術家都改變了音樂方向,在公眾形象和與長期樂團成員的分道揚鑣中作出轉變[223]。」《衛報》的亞歷西斯·佩特里蒂斯(Alexis Petridis)讚揚專輯的「斯普林斯汀式的逃脫式敘事和60年代女子組合所討論的浪漫宿命的毀滅……《1989》的原因在於她被授予拒絕給她的同行尊重,這是非常地顯而易見的。[224]。」在《1989》的宣傳活動中,絲薇芙特邀請樂迷去到她在紐約、納什維爾、洛杉磯和羅德島的家參加秘密專輯試聽會「《1989》秘密會議」[225]。她「熟練的」藉助各大社交媒體平台邀請行業分析師發表評論[226]。她還在眾多談話節目中亮相,在美國和英國的頒獎典禮上表演,並擔任《音樂達人PK讚》的選手顧問


專輯的主打單曲《通通甩掉》於2014年8月發行,在公告牌百強單曲榜中位列榜首。《空格》和混音版和但祛斑的《敵對》分列單曲榜第二位和第四位,均在美國榜上位列榜首。第三支單曲《風格》在美國榜上躋身前十,位列第六。專輯發行首周在美國賣出1287000張,比過去12年來所有專輯的首周銷量要多。這讓絲薇芙特成為唯一一位有三張專輯在發行首周賣出超過100萬張的藝人[228],後來成為了2014年銷量最高的專輯,共賣出366萬張[229]。截至2015年2月,專輯在全球賣出超過860萬張[230]。專輯發售前夕,絲薇芙特為《華爾街日報》撰寫專欄文章,強調專輯目前的重要性[231]。2014年11月,她從Spotify移除她的整個作品目錄,認為流媒體公司靠廣告支撐的免費服務損害了能給詞曲作者提供更高版稅的優質服務。然而,她的備份目錄仍然可以在其他流媒體服務平台上找到[232]。2015年6月21日,絲薇芙特批評蘋果公司音樂流媒體服務Apple Music在流媒體服務三個月試用期期間不給藝術家提供稿費。在一封公開信中,她稱該安排「不公平」,表示「Apple Music不會在那個三個月裡頭付錢給作曲家、製作人或藝術家……請不要讓我們(發片藝人)無償為你們提供我們的音樂」,並表示會將《1989》從目錄中撤下[233]。翌日,埃迪·庫伊Twitter上宣布蘋果公司正在改變政策,將在免費試用期期間付錢給藝人[234]。絲薇芙特同樣透過Twitter寫道,「本周的事件過後,我決定把《1989》放進Apple Music……(我)太開心了」。她總結道她沒跟蘋果簽訂獨家合同,這是她「在直覺中第一次感覺到流發行我的專輯是正確的。」


1989巡迴演唱會將於2015年5月到12月舉行,絲薇芙特將在日本、美國、加拿大、英國、愛爾蘭、德國、荷蘭和澳大利亞表演[236]海姆萬斯·喬伊西恩·曼德斯詹姆士·貝伊將在巡演的不同場次擔任嘉賓藝人[237]。在《1989》時期,絲薇芙特與其他音樂家進行了合作。她與保羅·麥卡尼在「週六夜現場40周年特別節目」的幕後派對上演唱《我看見她站在那兒》和《通通甩掉》[238],與肯尼·薛士尼在他的大復興巡演於納什維爾的首戰演出中演唱《巨星[239]。在iHeartRadio音樂獎上,她用吉他與瑪丹娜不插電演唱《鬼城[240]。絲薇芙特被提名為《公告牌》2014年年度女性,是唯一一位兩度榮膺該獎的藝人[241]。同年,她在全美音樂獎上獲得迪克·克拉克傑出貢獻獎[242]。在2015年葛萊美獎上,《通通甩掉》獲得三項提名,其中包括年度唱片和年度歌曲[243],同時在2015年全英音樂獎上,絲薇芙特贏得最佳國際女歌手獎[244]。絲薇芙特被《時代》雜誌提名為2015年「偶像類」時代百大人物[245]。絲薇芙特與其他七位藝術家在2015年鄉村音樂學院獎上獲得50周年裡程碑獎。


2015年6月,《空格》在YouTube的點閱率達到10億,成為第二位音樂錄影帶在YouTube突破10億的女歌手和第四位有10億MV點閱率的歌手。[247]

8月5日,絲薇芙特在推特宣布將發行《1989》的第五首單曲《狂野的夢》,該曲已於8月25日發行[248]。8月31日,絲薇芙特在2015年MTV音樂錄影帶大獎上憑藉年度音樂錄影帶、最佳女歌手錄影帶、最佳流行錄影帶、最佳合作四項大獎領跑,並在暖場秀上播放《狂野的夢》的音樂錄影帶[249]

2015年MTV歐洲音樂大獎上,絲薇芙特繼續以九項提名領跑[









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